Young Bollywood actress Alia Bhatt has been reserved into endorse chocolate brand Cadbury Perk. She says its new battle ‘Jiyo Lightum Light’, mirroring her own logic of “enjoying the lighter moment of life”.
Mondelez India Foods Private Limited (once in the past Cadbury India Ltd.) reported Alia’s appointement as brand ambassador in an announcement on Thursday.
In the business, the “Highway” actress will be seen in a lively and an evil symbol, enlivening the ‘Jiyo Lightum Light’ campaign.
“Super excited” to be the substance of Perk,” Alia said in an announcement. “It’s an image that mirrors my own fun loving identity. At the point when the Mondelez India group let me know about the new brand crusade, I couldn’t hold up to get on-load up and obviously, I had a great time shooting for the TVC.”
“Perk is about getting a charge out of the lighter snippets of life and my character in the TVC breathes new life into this. It was truly invigorating for me to sincerely simply act naturally on the shoot light hearted and ‘perky’.” The crusade is made by Ogilvy and delivered by Tubelight Films.
The sensitive storyline of the business starts with a fix of the 22-year-old appreciating a Perk bar with her girlfriend. The first bite of the chocolate starts her insidious side and she goes ahead to play a blameless trick on two men in the region. she breathes new life into the ‘Jiyo Lightum Light’ slogan so smoothly, said Prashant Peres, executive, Marketing – Chocolates, Mondelez India Foods Private Limited.
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