Prime Minister Narendra Modi will be celebrating the 2 years of NDA government, and it is going to be a blockbuster event. Amitabh Bachchan, Juhi Chawla and Kajol will be adding the Bollywood cheer, and in addition the event will feature panel discussions with ministers and celebrities, and experts who will be discussing with beneficiaries of various government welfare schemes. There will also be some fun element added with entertainment programs planned for the audience. Through a special Telethon programme, events in other cities from across the country can also be viewed live at the Delhi venue. An event management company has been signed up to hold the program that BJP is taking up on a large scale.
Prior to the preparations, the Ministry for Information and broadcasting had taken the services of Piyush Pandey of Oglivy and Mather for its anthem. Pandey who has also conceptualized various catchy lines during election campaign like ‘Ab ki baat Modi sarkar’ wrote the lyrics along with advertising expert Rajkumar Jha for the song that was composed by Pankaj Awasthi and being telecast across most FM channels.
The event being called ‘Badhtey Kadam’ will be broadcast on Doordarshan from 5pm onwards on Satuday till 10 am on Sunday. NFDC will handle the production and Central Board of Film Certification member, actor and BJP leader Vani Tripathi Tikoo will hold the creative director’s reins.
The planning for the event was going on since over four months. In addition to giving the responsibility of co-ordination to Prasar Bharati, professional private agencies have been hired to ensure a glitch free programme. In fact it is for the first time a private agency is being hired to conduct a government event.