Taking over the textile ministry which is the largest provider of employment after agriculture is not a demotion, said Smriti Irani when she was taking over as Minister of Textiles after a highly controversial tenure as the HRD Minister.
In fact she is currently heading a ministry that has the mammoth task of executing a Rs 6000 crore special package for textiles and apparel aimed at creating 10 million new jobs in three years and attracting $ 11 billion in investments.
In fact wherever she is – she is bound to make some noise. She posted her picture on facebook wearing a beautiful handloom silk sari in blue from Bihar, and gave out a call to everyone to wear a handloom sari, take a picture and post it online with a hashtag #Iwearhandloom and tag five other friends as a build up to the National Handloom Day on August 7.
She said – #IWearHandloom is a campaign to show support to a community which weaves the diverse fabric of our nation’s rich heritage and bring international fame to our nation. It is a tribute to women who contribute to 15% of cloth production in India and 95% of world handloom production, it is saying thank you for their hardwork and dedication for keeping our traditions alive.
Apparently the campaign made over 51 lakh impressions with over 58,000 interactions on Facebook in less than 24 hours. On Twitter, the campaign’s reach was 1.55 crore with 2.17 crore impressions of the tag—#Iwearhandloom.